Friday, November 16, 2007
Too bad I'll be in Ithaca...
M16 is a video game marketing conference that has been going on for the last two years, and the dates for next year's conference in San Francisco have been released. The event, taking place April 8-9 is themed "Cracking the Code", and will feature "the value of combining marketing innovation, revenue-generating partnerships and creative strategy that gives careers, product launches and ROI that extra push." (quote).
Companies that will be there include Nintendo, EA, Ubisoft, DirecTV, Future US, Microsoft, The Ant Farm, VOOM HD Net, Activision, 2K, ABC, THQ, Konami, Nokia, Lucas Arts, Disney, Eidos, IGN, Midway Games, GameTap, Nvidia, MTVN, and GamePlay. Over the acourse of the two days, there will be sessions on game launch strategies, research, multi-platform marketing, new technologies, inspiration, and advertising, media and marketing partnerships - not a bad topic list. There will also be awards handed out, including outstanding TV ads for both products and consoles, outstanding TV campaigns, outstanding theatrical ads, most innovated pre-sell program, best new property launch, best product packaging, outstanding marketing campaign, and a whole host of others ranging from the design to the game play.
Anyway, it may have been slightly off topic, but I thought the conference sounded like a great way to celebrate the achievements of interactive marketers and bring more attention to gaming in general. I won’t be able to make it to the conference, as I happen to be living on the opposite side of the country at the moment, but for anyone who might be able to get to SF, you can begin the registration process here. I will be on a blogging hiatus during the next week for Thanksgiving, so to anyone out there: have a have a happy Turkey Day!